Tag Archives: o2o

28Jul/16

How brands in Hong Kong are cashing in on Pokémon GO

Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.  Asia has been waiting on tenterhooks for Pokémon GO since it was first launched in several markets including Australia and the United States on July 7. This week it […]

13Jul/16

How Moleskine is building a loyal customer base in China one experience at a time

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.  Being a well-known brand in the West does not guarantee instant recognition in a market like China. As a result, Italian premium notebook manufacturer Moleskine has developed a localized marketing strategy, which heavily integrates social, retail […]

08Jul/16

How do I use ecommerce to get my product into China?

China’s affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai. China is the world’s biggest ecommerce market and by 2020 that market will be worth more than US$1 […]

27Jun/16

Why the bricks and mortar retail store is not dead yet

The role of the retail store in today’s digital age is changing, but it still plays an important step in the overall O2O customer purchase journey.  Online to offline (O2O), bricks & clicks, etail… we all have our strategies to bring customers from the online world into physical shops. It starts with data harvested online […]

24May/16

Google AdWords launches new features for a mobile-first world

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which allow […]

24Feb/16

How many channels do brands need for a multichannel strategy?

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending on the brand and its objectives when it comes to multichannel strategy in Asia. However for a true crossover from multichannel retailing to a […]

18Feb/16

The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.  What is a true omnichannel customer experience? Many brands are implementing multichannel strategies, but connecting the consumer across touchpoints for a full understanding of their purchasing behavior, remains the sticking […]

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photography and image sharing on social media at Australia’s National Gallery of Victoria (NGV) has resulted in a spike in ticket sales at the gallery’s […]

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photography and image sharing on social media at Australia’s National Gallery of Victoria (NGV) has resulted in a spike in ticket sales at the gallery’s […]