Tag Archives: Adobe

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, American Apparel, was speaking at ClickZ Live Hong Kong where he delivered a keynote presentation on how marketers can drive value to the consumer […]

19Aug/16

Meet the eight B2B brands excelling at LinkedIn

LinkedIn is the most popular social network for B2B brands and here are the best examples on how to use it. According to ‘B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America’, 94% of B2B marketers use LinkedIn, which makes it their primary choice among social networks for their company. LinkedIn is […]

27Jun/16

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it should be using social media. But does every business use it correctly? Aimed at B2B brands on social media,  here are four things to do… […]

28Mar/16

Q&A: Deloitte Digital’s Mike Brinker on digital transformation

“Everybody thinks everybody else is doing it, but nobody’s doing it well” is how Deloitte Digital’s Mike Brinker thinks about teen sex – and digital transformation. Digital transformation is quite a big topic at the moment – it was the overall theme of Adobe Summit this week, as well as ClickZ Live New York next […]

23Mar/16

Three tips for becoming an experience-based brand

Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe Systems CEO Shantanu Narayen wanted to see Kobe Bryant play one last game before he retires from the NBA. Narayen was able to book a […]

08Feb/16

How was Snapchat’s first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time.  Last year marked the most social Super Bowl ever, until this year. #SB50 generated nearly 6 million tweets and continued to trend through this morning. And in all likelihood, […]