The dynamic SERP demands constant vigilance and strategy alignment Author Prasanna Dhungel Date published May 30, 2023 Categories 30-second summary: Google Search Engine Result Pages (SERPs) are essential for advertisers to displayRead More…
Exploring the rise of top-of-funnel advertising in ecommerce for 2023 Author Jamie Bolton ClickZ Advisory Board Member Date published February 23, 2023 Categories 30-second summary: TikTok is a growing alternative advertising channelRead More…
“Why should I budget for SEO?” – ClickZ Author Victorious SEO Date published November 29, 2021 Categories 30-second summary: SEO is key for businesses that are aware and prepared for a search-firstRead More…
The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…
Making technical-SEO accessible to everyone – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all TechRead More…
How to adapt your SEO strategy to navigate through the pandemic – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…
What a digital-only world means for your marketing strategy – ClickZ Author Luke Richards Date published August 11, 2020 Categories 30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 yearsRead More…
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19 – ClickZ Author Shana Pilewski Date published April 14, 2020 Categories 30-second summary: While it has always beenRead More…
30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’sRead More…
It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s whyRead More…