“Why should I budget for SEO?”
“Why should I budget for SEO?” – ClickZ Author Victorious SEO Date published November 29, 2021 Categories 30-second summary: SEO is key for businesses that are aware and prepared for a search-firstRead More…
Tag Archives: search marketing
The importance of accurate keyword difficulty scores
The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…
Making technical-SEO accessible to everyone
Making technical-SEO accessible to everyone – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all TechRead More…
How to adapt your SEO strategy to navigate through the pandemic
How to adapt your SEO strategy to navigate through the pandemic – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…
What a digital-only world means for your marketing strategy
What a digital-only world means for your marketing strategy – ClickZ Author Luke Richards Date published August 11, 2020 Categories 30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 yearsRead More…
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19 – ClickZ Author Shana Pilewski Date published April 14, 2020 Categories 30-second summary: While it has always beenRead More…
How to improve your SEO after Google’s spot-zero-termination
30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’sRead More…
How to “Marie Kondo” your digital marketing strategy
It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s whyRead More…
How Airbnb is putting AMP at the core of its digital strategy
Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMPRead More…
Reviews and refinement: Using customer reviews to identify areas for improvement
The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of localRead More…