How these 11 brands are nailing cart abandonment emails
It’s common for consumers to browse several sites until they are ready to proceed to a purchase. They may even add products to shopping carts, but forget to complete the order. CartRead More…
Tag Archives: cart abandonment
Four lessons B2C marketers can learn from B2B
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
Personalized recommendations aren’t just for the big ecommerce marketers
Amazon is well-known for sending emails just for you. But a business doesn’t have to be Amazon-sized to successfully deploy the same strategy. Do you remember the first time you surfed onRead More…
How incremental innovation drives email evolution
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big. I talk a lot about howRead More…
Reviving sluggish sales with email personalization
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…