Tag Archives: Segmentation

21Apr/16

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…

29Mar/16

Study: 73% of ‘millennials’ prefer to contact brands via email

Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…

25Feb/16

How to use data from ad tech and martech for display ads

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.  A large percentage of marketing budgets (75%-80% by some accounts)Read More…

26Jan/16

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.  It’s interesting to come across prestigious brands with solid revenue streamsRead More…