Tag Archives: retail

14Jan/20

How retailers struggle between data privacy and personalization

January 14, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, data privacy, Data-Driven Marketing, digital, digital transformation, ecommerce, Marketing, personalization, report, research, retail, studyContent Team

30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…

19Nov/19

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

November 19, 2019Online Marketing Newsbrands, disruption, Gartner, Insights, Marketing, More News, report, research, retail, study, Verifying Business ValueContent Team

Companies should find out the true impact of their brands on customer behavior. That’s a key takeaway from a new study by research firm Gartner, “Brand Survey 2019: Marketers Believe in theRead More…

14Nov/17

Unlocking email marketing’s full potential with the human touch

November 14, 2017Email MarketingAccenture, automation, Customer journey, customer service, Email, email automation, Email Marketing, email marketing automation, email marketing personalization, email marketing strategy, marketing technology, personalization, retail, SpotifyContent Team

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

November 1, 2017Search Engine Optimization (SEO)ad revenue, Amazon, Amazon Marketing Services, ClickZ Intelligence, CPC, customer data, CVS, Data, digital ads, digital advertising, ecommerce, Google, GroupM, Keywords, Metrics, Paid Search, reporting, retail, search, search marketing, statistics, Stats, Strategy, Walmart, WPPContent Team

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…

02Dec/16

A motivational message for retail email marketers (and everyone else, too)

December 2, 2016Email Marketingecommerce, Email, Email Marketing, holidays, retailContent Team

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year,Read More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

August 19, 2016Online Marketing News#CZLHK, Adobe, American Apparel, Analytics, Analyzing Customer Data, Asia, behavioral data, Conference Coverage, Conversion, Conversion & ROI, CRM, Customer journey, customer lifetime value, customer loyalty metrics, customer retention, data science, Email, Facebook, Google AdWords, Internet of things, marketing technology, measurement, Metrics, multichannel retail, omnichannel, on demand, Oracle, retail, salesforce, SMS, social CRM, testing, toolsContent Team

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

13Jul/16

How Moleskine is building a loyal customer base in China one experience at a time

July 13, 2016Online Marketing NewsAlipay, Asia, China, customer loyalty, ecommerce, JD.com, Marketing, mobile commerce, Moleskine, multichannel retail, o2o, omnichannel, QR Codes, retail, Social Commerce, social CRM, Strategies, TMall, WeChat, WeChat Wallet, WeiboContent Team

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…

07Jul/16

Quality counts for in-app purchasers

July 7, 2016Online Marketing Newsapps, Asia, China, Conversion & ROI, Games, Insights, mobile advertising, mobile apps, mobile payments, mobile-first, multichannel, retail, ROI, User Experience (Ux)Content Team

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Spending report found that whileRead More…

06Jul/16

Three tips to improve your Etsy store’s search visibility

July 6, 2016Search Engine Optimization (SEO)ecommerce, Etsy, retail, search, SEOContent Team

We live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with customers. With the internet at your disposal, youRead More…

27Jun/16

Why the bricks and mortar retail store is not dead yet

June 27, 2016Online Marketing NewsApple, customer experience, ecommerce, in-store experience, Loyalty, Marketing, multichannel, multichannel retail, o2o, omnichannel, retail, Strategies, User Experience (Ux)Content Team

The role of the retail store in today’s digital age is changing, but it still plays an important step in the overall O2O customer purchase journey. Online to offline (O2O), bricks &Read More…