Tag Archives: CTR

23Oct/20

Tech Talk with Maropost: Cloud-based unified marketing automation platform

Tech Talk with Maropost: Cloud-based unified marketing automation platform To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

15Sep/20

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

26Oct/17

Customer reviews: The not-so-secret SEO tactic

No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course,Read More…

21Jul/16

How to use purchase intent for more effective keyword search

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…

15Jul/16

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…

23Mar/16

Three tips for becoming an experience-based brand

Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe SystemsRead More…