Brands, be mindful or be gone
Brands, be mindful or be gone – ClickZ Author Adrienne Little Date published March 16, 2023 Categories 30-second summary: Through unpredictable events and a sense that control has been lost, consumers haveRead More…
Tag Archives: paid social
How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social
How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social Author ClickZ Date published January 12, 2023 Categories In the modern age of technology, the healthcare industry has seen a surgeRead More…
A dissection of modern-day event marketing strategies
If you need a case study into the impact of digital transformation on marketing, events are a great place to start. Printed magazines and billboards were once the joint-champions of event promotion.Read More…
How to “Marie Kondo” your digital marketing strategy
It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s whyRead More…
Seeing the trees for the forest with paid social
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…
A comprehensive guide to advertising on Facebook
Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the perfect example to showcase how social advertising can work. Facebook isn’t newRead More…
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEORead More…
Six reasons why direct marketers should be swooning over social media
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, IRead More…
Behavioral targeting is coming to Snapchat
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook’s dominance in social. Snapchat reportedly told investors earlierRead More…
Twitter conversational ads exit beta, get Instant Unlock Card
Twitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and maintain relevance. But Twitter isn’t giving up on its core offering,Read More…