Tag Archives: Verizon

26Jul/16

Verizon acquires Yahoo’s operating business for $4.8 billion

Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search, email, video, mobile, digital and advertising assets with it’s AOL entity. Verizon acquired AOL in a $4.4 billion deal last year to enhance […]

27Jun/16

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it should be using social media. But does every business use it correctly? Aimed at B2B brands on social media,  here are four things to do… […]

16Jun/16

The state of influencer marketing in 2016

Before Vine’s popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube subscribers. Rihanna has 21 million. Katy Perry and Eminem, 18 million apiece. These four musicians are among the most famous people on the planet, and none of them has […]

28Mar/16

Q&A: Deloitte Digital’s Mike Brinker on digital transformation

“Everybody thinks everybody else is doing it, but nobody’s doing it well” is how Deloitte Digital’s Mike Brinker thinks about teen sex – and digital transformation. Digital transformation is quite a big topic at the moment – it was the overall theme of Adobe Summit this week, as well as ClickZ Live New York next […]