Tag Archives: personalization

19Jul/21

Data integration: the key to omnichannel marketing

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

24Mar/21

The top three secrets to increasing email open and click rates in 2021

The top three secrets to increasing email open and click rates in 2021 – ClickZ Author Norman Guadagno & Greg Bouton Date published March 24, 2021 Categories 30-second summary: Emails remain anRead More…

18Mar/21

2021 digital marketing trends you need to know from 13 marketing experts

2021 digital marketing trends you need to know from 13 marketing experts – ClickZ Author Neal Schaffer Date published March 18, 2021 Categories 30-second summary: Brands should continue to diversify their approachRead More…

15Jan/21

Why marketers need both rule-based and machine learning-based personalization

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

18Dec/20

Top marketers highlight 5 common themes about the impact of 2020 on business

Top marketers highlight 5 common themes about the impact of 2020 on business – ClickZ Author Jacqueline Dooley Date published December 18, 2020 Categories 30-second summary: ClickZ interviewed four marketing leaders fromRead More…

04Dec/20

Why aren’t marketers using automation tools to personalize websites?

Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…