Tag Archives: personalization

06Jul/20

Why brands need to take a strategic approach to personalization

Why brands need to take a strategic approach to personalization – ClickZ Author Jean-René Boidron Date published July 6, 2020 Categories 30-second summary: Whilst personalization can be complex, consumers respond positively to it. Recent global research found that 73% of consumers said they expect a personalized journey when they interact with brands digitally and 80% […]

26Jun/20

Personalization is critical during times of rapid change

Personalization is critical during times of rapid change – ClickZ Author Drew Burns Date published June 26, 2020 Categories 30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a one-size fits all solution. Arguably most important factor for marketers, is […]

27Apr/20

Trust – Retaining customers during the COVID-19 crisis

Trust – Retaining customers during the COVID-19 crisis – ClickZ Author Debjani Deb Date published April 27, 2020 Categories Digital Marketing Strategies 30-second summary: Online shopping is growing during the COVID-19 crisis Adults prefer to buy from companies who protect consumers and employees from COVID-19 Brands need to build and maintain trust to engage and […]

27Apr/20

3 ways to build personalized connections between a customer and brands

3 ways to build personalized connections between a customer and brands – ClickZ Author Mary Hennen Date published April 27, 2020 Categories 30-second summary: Sending a loyal customer an email that says new sign-ups will get 25% off just because they have a new email address will not strengthen the customer experience and can reflect […]

31Mar/20

The context marketing revolution: 4 steps to mastering modern marketing

The context marketing revolution: 4 steps to mastering modern marketing – ClickZ Author Charlie Braithwaite Date published March 31, 2020 Categories Digital Marketing Strategies 30-second summary: Modern marketing revolves around solving customers’ individual pain points. In the age of infinite media, brands need to cut through the noise by providing seamless, highly personalized customer experiences. […]

30Mar/20

Opportunities are coming as third-party cookies are phased out

Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control and struggle with a perceived lack of consent. Consumers don’t always appreciate hyper-targeted ads. The end of third-party cookies is potentially the reset the […]

13Mar/20

Why digital success is now predicated on marketing and product collaboration

30-second summary: Today, digital marketing involves a host of skills that only web and app product managers needed to know just a few short years ago, including analyzing large datasets, programming sophisticated CRMs, hard-coding online tracking, and executing dynamic A/B tests. Yet those tasked with launching personalization campaigns tend to operate far away from those […]

10Mar/20

A requiem for the old marketing rules, may they rest in P’s

30-second summary: Today’s consumers aren’t looking so much for the best combination of quality, features, and price as they are for personalized buying experiences. Multichannel marketing was originally about convenience, but now it’s about connecting experiences through an omnichannel relationship. Understand that customer needs change over time and listen for those changes. This is one […]

17Feb/20

Marketers: Shake up your strategies in 2020

30-second summary: Remarketing is your friend: The common myth is that remarketing is a form of stalking consumers who previously interacted with your brand, but when done correctly, it can be very beneficial and 90% of marketers would agree. Going beyond personalization: By adjusting efforts like the timing of push notifications, the mediums being used to deliver […]