Tag Archives: personalization

08Nov/22

Optimizing Black Friday email campaigns with dynamic content automation

November 8, 2022Email MarketingBlack Friday, Email, Email Marketing, personalizationContent Team

Optimizing Black Friday email campaigns with dynamic content automation – ClickZ Author Cynthia Price Date published November 8, 2022 Categories 30-second summary: 116.5 million emails were sent on Black Friday in 2021.Read More…

13Jul/22

How Kaiser Permanente delivered personalization for the masses

July 13, 2022Online Marketing Newsaudience segmentation, brand awareness, brand trust, buyer journey, Case Study, content marketing, content personalization, Customer journey, Digital Marketing, Insights, IP address, Media Planning, More News, personalization, Segmentation, Strategy, surveyContent Team

How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

17Nov/21

Generation novel: How to market to the new post-pandemic customer

November 17, 2021Online Marketing NewsClickZ Experience, Customer insights, digital leaders, Digital Marketing, events, leadership, personalization, Strategies, Strategy, Strategy & Leadership, TrendsContent Team

Generation novel: How to market to the new post-pandemic customer – ClickZ Author Elizabeth Roscoe Date published November 17, 2021 Categories 30-second summary: Customer needs have changed as a result of theRead More…

19Jul/21

Data integration: the key to omnichannel marketing

July 19, 2021Online Marketing NewsAnalyzing Customer Data, Data & Analytics, Data-Driven Marketing, data-driven personalization, Digital Marketing, first party data, Omnichannel management, omnichannel marketing, omnichannel marketing automation, personalization, ROI Marketing, SponsoredContent Team

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

24Mar/21

The top three secrets to increasing email open and click rates in 2021

March 24, 2021Email Marketingdeliverability, digital, Digital Marketing, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Marketing, personalization, Strategies, StrategyContent Team

The top three secrets to increasing email open and click rates in 2021 – ClickZ Author Norman Guadagno & Greg Bouton Date published March 24, 2021 Categories 30-second summary: Emails remain anRead More…

18Mar/21

2021 digital marketing trends you need to know from 13 marketing experts

March 18, 2021Online Marketing Newscontent, Content & Experience, digital, Digital Marketing, ecommerce, Industry Developments, Insights, Marketing, omnichannel, personalization, Social Media, Strategies, TrendsContent Team

2021 digital marketing trends you need to know from 13 marketing experts – ClickZ Author Neal Schaffer Date published March 18, 2021 Categories 30-second summary: Brands should continue to diversify their approachRead More…

04Feb/21

How should you share content for lead nurturing?

February 4, 2021Online Marketing Newscontent, content marketing, digital, Digital Marketing, lead generation, Lead nurturing, leads, Marketing, personalization, Strategies, StrategyContent Team

How should you share content for lead nurturing? – ClickZ Author Isabelle Papoulias Date published February 4, 2021 Categories 30-second summary: There are many tactics that can play into a successful leadRead More…

29Jan/21

What B2B sales enablement looks like in a post-COVID environment

January 29, 2021Online Marketing NewsB2B, COVID-19, digital, Digital Marketing, Industry Developments, Marketing, personalization, sales enablement, Strategies, StrategyContent Team

What B2B sales enablement looks like in a post-COVID environment – ClickZ Author Jacqueline Dooley Date published January 29, 2021 Categories 30-second summary: We spoke with Seismic’s VP of Market Growth, Heather Cole, toRead More…

15Jan/21

Why marketers need both rule-based and machine learning-based personalization

January 15, 2021Online Marketing NewsAI, AI & Automation, automation, Data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, machine learning, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…