Tag Archives: Conversion & ROI

09Feb/23

What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?

February 9, 2023Online Marketing NewsAdvertising & Promotion, advertising spend, Conversion & ROI, marketing ROI, ROI MarketingContent Team

What is All-Weather Marketing and what are its benefits? Author Tyrona Heath Date published February 9, 2023 Categories 30-second summary: Think long term and don’t cut your advertising investment Prioritize old creativeRead More…

09Jun/21

Product recommendations are not “one size fits all”

June 9, 2021Online Marketing NewsCommerce & Sales, Conversion & ROI, customer experience, CXO (customer experience optimization), Data, data insights, Data-Driven Marketing, Digital Marketing, ecommerce, product recommendations, retail, SponsoredContent Team

Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…

28Apr/21

If you want sellers to sell more, embrace AI

April 28, 2021Online Marketing NewsAI, AI & Automation, AI in sales, Conversion & ROI, conversion optimization, CRM, customer relationship management (CRM), CXO (customer experience optimization), digital leaders, digital transformation, personalized CRM, specialist commentary, Strategy & LeadershipContent Team

If you want sellers to sell more, embrace AI – ClickZ Author Kayleigh Halko Date published April 28, 2021 Categories 30-second summary: The shift to virtual selling has put more pressure onRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

24Mar/20

Social Listening: New report uncovers missed opportunities for PR professionals

March 24, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, Conversion & ROI, digital, marcomms, Marketing, Martech, PR, report, research, share of voice, social analytics, social listening, study, Technology, Verifying Business ValueContent Team

Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even whileRead More…

02Jan/20

The path to owning influencer marketing in 2020 is just 6 steps

January 2, 2020Online Marketing NewsAnalytics, Campaigns, Conversion & ROI, Data-Driven Marketing, digital, influencer marketing, Linqia, Marketing, playbook, report, research, Social Media, social media marketing, Sponsored, studyContent Team

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…

18Dec/19

Report: ABM is moving into a more mature phase

December 18, 2019Online Marketing NewsABM, ABM Leadership Alliance, account-based marketing, Analytics, Conversion & ROI, digital, Insights, ITSMA, Marketing, report, research, ROI, studyContent Team

30-second summary: Account-Based Marketing has become a common approach to B2B marketing, according to the third annual report on the topic from the Information Technology Services Marketing Association and the ABM LeadershipRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

December 3, 2019Online Marketing NewsAdriana Lynch, Analytics, Analyzing Customer Data, Chief Outsiders, CLV, Conversion & ROI, Data, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, Martech, predictive analytics, ROI, ROI Marketing, TechnologyContent Team

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…

13Aug/19

The creative’s critical role in online-to-offline customer experiences

August 13, 2019Online Marketing NewsA/B testing, Conversion & ROI, customer engagement, customer experience, design, digital transformation, user design, User Experience (Ux)Content Team

Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies andRead More…