Tag Archives: Conversion & ROI

09Jun/21

Product recommendations are not “one size fits all”

Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…

28Apr/21

If you want sellers to sell more, embrace AI

If you want sellers to sell more, embrace AI – ClickZ Author Kayleigh Halko Date published April 28, 2021 Categories 30-second summary: The shift to virtual selling has put more pressure onRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

24Mar/20

Social Listening: New report uncovers missed opportunities for PR professionals

Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even whileRead More…

02Jan/20

The path to owning influencer marketing in 2020 is just 6 steps

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…

13Aug/19

The creative’s critical role in online-to-offline customer experiences

Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies andRead More…