Brands’ Snapchat handles: ClickZ’s master list
If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands withRead More…
Tag Archives: Zappos
How Nordstrom strategically beat Zappos in Google Search
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. DuringRead More…
Eight examples of excellent ecommerce emails
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…
Seth Godin: Nobody makes a purple cow by sticking with what’s safe
Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago, Henry Ford made headlines with what seemed like an outrageous decisionRead More…
Zappos solidifies brand message with Leap Day
Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29, a veryRead More…
Tweets of the Week: Holidays for lovers, presidents, winos
Tweets of the Week returns right in time for several important holidays: Valentine’s Day, Presidents Day and National Drink Wine Day. Our “of the week” rotation couldn’t have come back to Tweets at aRead More…