Making technical-SEO accessible to everyone
Making technical-SEO accessible to everyone – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all TechRead More…
Tag Archives: search
How to adapt your SEO strategy to navigate through the pandemic
How to adapt your SEO strategy to navigate through the pandemic – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…
How to improve your SEO after Google’s spot-zero-termination
30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’sRead More…
How Alexa and Siri are changing SEO: AI and Voice Search
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using theirRead More…
Customers are obsessed with digital research to optimize their real-world experiences
Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed. Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first,Read More…
How Airbnb is putting AMP at the core of its digital strategy
Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMPRead More…
What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…
Customer reviews: The not-so-secret SEO tactic
No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course,Read More…
Four marketing pillars to build a business as strong as the Parthenon
Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure. Over the past 2,500Read More…
Is your website prepared for Google’s mobile first index?
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Prior to this announcement Google was using the desktop version ofRead More…