Tag Archives: SEO

20Oct/20

How CMOs can drive growth through digital innovation

How CMOs can drive growth through digital innovation – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author DeepCrawl […]

09Oct/20

Tech Talk with Pi Datametrics: Controlling your content performance with the right data

Tech Talk with Pi Datametrics: Controlling your content performance with the right data To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member […]

24Sep/20

How to adapt your SEO strategy to navigate through the pandemic

How to adapt your SEO strategy to navigate through the pandemic – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member […]

11Aug/20

What a digital-only world means for your marketing strategy

What a digital-only world means for your marketing strategy – ClickZ Author Luke Richards Date published August 11, 2020 Categories 30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Digital-first companies who have been agile in directing investment to organic search are seeing the best results. […]

20Jun/20

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy Author Kamaljeet Kalsi Date published June 20, 2020 Categories 30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery The five most positive shifts […]

04May/20

How to improve your digital marketing with competitor analysis

How to improve your digital marketing with competitor analysis – ClickZ Author Tereza Litsa Date published May 4, 2020 Categories 30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your […]

12Mar/20

How to improve your SEO after Google’s spot-zero-termination

30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’s update has impacted the popular snippets that used to attract a high volume of site clicks. Thus, it’s not necessarily useful to aim […]

24Jul/18

How Alexa and Siri are changing SEO: AI and Voice Search

The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more […]

04Jan/18

How Airbnb is putting AMP at the core of its digital strategy

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick and […]

09Nov/17

Reviews and refinement: Using customer reviews to identify areas for improvement

The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of local search. More than three-quarters of location searches on a smartphone result in visit to a physical store within a day, according to Google […]