Tag Archives: More News

13Jul/22

How Kaiser Permanente delivered personalization for the masses

July 13, 2022Online Marketing Newsaudience segmentation, brand awareness, brand trust, buyer journey, Case Study, content marketing, content personalization, Customer journey, Digital Marketing, Insights, IP address, Media Planning, More News, personalization, Segmentation, Strategy, surveyContent Team

How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

09Dec/21

How to enter the evergreen mindset for successful content

December 9, 2021Online Marketing Newsbest practices, blogging, content, Content & Experience, evergreen content, Keywords, More News, news, StrategiesContent Team

How to enter the evergreen mindset for successful content – ClickZ Author Toby Dean Date published December 9, 2021 Categories 30-second summary: Evergreen content is content that remains relevant for months andRead More…

25Nov/19

Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks

November 25, 2019Online Marketing NewsEffectiveness, Gartner, Marketing, marketing technology, Martech, More News, report, research, Stacks, study, Technology, Verifying Business ValueContent Team

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness hasRead More…

20Nov/19

Tealium report: Consumers trust brands with their data, but with conditions

November 20, 2019Online Marketing NewsAnalyzing Customer Data, brands, Data, digital, Marketing, More News, privacy, report, research, study, TealiumContent Team

Consumers expect businesses to be the most responsible parties for protecting their data – more so than even the U.S. government. That’s one of the findings in a new report on theRead More…

19Nov/19

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

November 19, 2019Online Marketing Newsbrands, disruption, Gartner, Insights, Marketing, More News, report, research, retail, study, Verifying Business ValueContent Team

Companies should find out the true impact of their brands on customer behavior. That’s a key takeaway from a new study by research firm Gartner, “Brand Survey 2019: Marketers Believe in theRead More…

17Jan/17

Amazon’s latest Prime perk: a credit card with hefty cash back

January 17, 2017Online Marketing NewsAmazon, ecommerce, More News, StrategiesContent Team

Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free,Read More…

11Jan/17

Is your website prepared for Google’s mobile first index?

January 11, 2017Search Engine Optimization (SEO)Google, mobile first index, More News, search, SEOContent Team

This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Prior to this announcement Google was using the desktop version ofRead More…