Tag Archives: marketing technology

12Jul/23

Transforming the B2B2C model: Stanley Black & Decker’s journey

Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…

21Jul/22

CMOs and CIOs: The new growth accelerators

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

15Apr/21

Being an effective marketing leader with Mark Evans, Direct Line Group

Being an effective marketing leader with Mark Evans, Direct Line Group – ClickZ Author Kamaljeet Kalsi Date published April 15, 2021 Categories Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomesRead More…

23Mar/21

A look at the full revenue impact of retail media ad platforms

A look at the full revenue impact of retail media ad platforms – ClickZ Author Mahir Prasad Date published March 23, 2021 Categories [embedded content] The rise in retail media is oneRead More…

16Feb/21

How to upgrade your virtual sales enablement approach for long-term success

How to upgrade your virtual sales enablement approach for long-term success – ClickZ Author Jacqueline Dooley Date published February 16, 2021 Categories 30-second summary: A successful virtual sales enablement approach employs aRead More…

04Feb/21

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth – ClickZ Author Jacqueline Dooley Date published February 4, 2021 Categories 30-second summary: Sellercloud is an omnichannelRead More…