Tag Archives: marketing technology

12Mar/24

Nutrimuscle: Scaling spend and growing ROAS through better measurement

March 12, 2024Online Marketing NewsAnalytics, B2B, Case Study, data-driven, Digital Marketing, E-commerce, Insights, Marketing, marketing technology, Martech, More News, Snapcat, Social Media, StrategyContent Team

Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…

16Feb/24

Snap Selects Fospha as Measurement Partner for Retail eCommerce

February 16, 2024Online Marketing NewsAnalytics, B2B, Commerce & Sales, Data-Driven Marketing, Digital Marketing, ecommerce, fospha, Marketing, marketing technology, Snap, Snapcat, Social Media, social media marketingContent Team

Snap Selects Fospha as Measurement Partner for Retail eCommerce – ClickZ Author Fospha Team Date published February 16, 2024 Categories Fospha and Snap announced a partnership that will further enable eCommerce advertisersRead More…

12Jan/24

Fospha as TikTok’s New Measurement Partner

January 12, 2024Online Marketing NewsAnalytics, Commerce & Sales, Data & Analytics, data-driven, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, Insights, Marketing, marketing technology, measurement, More News, Social Media, social media marketing, TikTokContent Team

Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…

12Jul/23

Transforming the B2B2C model: Stanley Black & Decker’s journey

July 12, 2023Online Marketing NewsAnalyzing Customer Data, B2B, B2C, Case Study, Customer insights, Data, Data & Analytics, Data management, Data-Driven Marketing, marketing technology, ROI MarketingContent Team

Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…

21Jul/22

CMOs and CIOs: The new growth accelerators

July 21, 2022Online Marketing NewsAnalyzing Customer Data, CIO, CMOs, customer experience, CXO (customer experience optimization), data insights, Digital Marketing, digital transformation, Educating leadership, Industry Developments, marketing technology, Strategy & LeadershipContent Team

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

May 11, 2021Online Marketing NewsActionable Analysis, Analyzing Customer Data, Audience, contextual customer feedback, contextual intelligence, Customer journey, customer journey analytics, CXO (customer experience optimization), Digital Marketing, ecommerce, first party data, influencer commentary, marketing technologyContent Team

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

15Apr/21

Being an effective marketing leader with Mark Evans, Direct Line Group

April 15, 2021Online Marketing NewsConsumer insights, customer acquisition, Data-Driven Marketing, digital advertising, digital leaders, Digital Marketing, digital transformation, Insights, leadership, Marketing, marketing technology, podcast, Strategies, StrategyContent Team

Being an effective marketing leader with Mark Evans, Direct Line Group – ClickZ Author Kamaljeet Kalsi Date published April 15, 2021 Categories Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomesRead More…

23Mar/21

A look at the full revenue impact of retail media ad platforms

March 23, 2021Online Marketing Newsdigital, Digital Marketing, digital transformation, ecommerce, Ecommerce & Sales, Insights, Marketing, marketing technology, Media, Media Planning, omnichannel, retail, retail media, Strategies, video podcastContent Team

A look at the full revenue impact of retail media ad platforms – ClickZ Author Mahir Prasad Date published March 23, 2021 Categories [embedded content] The rise in retail media is oneRead More…

04Mar/21

Why doesn’t Zoom have advertising in it?

March 4, 2021Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, ZoomContent Team

Why doesn’t Zoom have advertising in it? – ClickZ Author Norman Guadagno Date published March 4, 2021 Categories 30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-homeRead More…