Tag Archives: marketing technology

05Jun/24

Proven Strategies for Scaling Your Brand with Fospha’s Latest Insights

Proven Strategies for Scaling Your Brand with Fospha’s Latest Insights – ClickZ Author Fospha Team Date published June 5, 2024 Categories If you’re looking to turbocharge your brand’s growth, you’re in theRead More…

29May/24

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers – ClickZ Author Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more thanRead More…

12Mar/24

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…

16Feb/24

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Snap Selects Fospha as Measurement Partner for Retail eCommerce – ClickZ Author Fospha Team Date published February 16, 2024 Categories Fospha and Snap announced a partnership that will further enable eCommerce advertisersRead More…

12Jan/24

Fospha as TikTok’s New Measurement Partner

Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…

12Jul/23

Transforming the B2B2C model: Stanley Black & Decker’s journey

Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…

21Jul/22

CMOs and CIOs: The new growth accelerators

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

15Apr/21

Being an effective marketing leader with Mark Evans, Direct Line Group

Being an effective marketing leader with Mark Evans, Direct Line Group – ClickZ Author Kamaljeet Kalsi Date published April 15, 2021 Categories Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomesRead More…