Tag Archives: Analyzing Customer Data

07Jan/21

Behavior changes means new learnings for ecommerce retailers

Behavior changes means new learnings for ecommerce retailers – ClickZ Author John Williams Date published January 7, 2021 Categories 30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicatesRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

30Dec/20

How well do you really know your customers?

How well do you really know your customers? – ClickZ Author Nick Ashmore Date published December 30, 2020 Categories 30-second summary: With the arrival of digital, marketers genuinely believed they would suddenlyRead More…

17Dec/20

The 3 most destructive mistakes marketers make with intent data

The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…

12Nov/20

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Q&A with Kasper Skou, CEO and Co-Founder of Semasio – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

09Nov/20

Fool’s gold – Leaving behind “match rate” as a success metric for identity

Fool’s gold – Leaving behind “match rate” as a success metric for identity – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…

02Nov/20

Against market uncertainties, consumer data is marketers’ secret weapon

Against market uncertainties, consumer data is marketers’ secret weapon – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

13Oct/20

Understand consumers: The link between neuroscience and marketing strategy

Understand consumers: The link between neuroscience and marketing strategy – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

25Sep/20

Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand – ClickZ To access the Tech Talks we ask that you register your details or login.Read More…