Tag Archives: Analyzing Customer Data

12Jul/23

Transforming the B2B2C model: Stanley Black & Decker’s journey

Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

10Mar/23

The power of audience-led approaches and data-driven insights

The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…

03Feb/23

iOS 14 uncovers measurement vulnerabilities for business

iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…

21Jul/22

CMOs and CIOs: The new growth accelerators

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

19Jul/21

Data integration: the key to omnichannel marketing

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

12May/21

Elevating customer experience through AI

Elevating customer experience through AI Author Helen Yu Date published May 12, 2021 Categories 30-second summary: By understanding company and employee culture, current and ideal customer experience, quality data, and placing customersRead More…