Tag Archives: Analyzing Customer Data

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

10Mar/23

The power of audience-led approaches and data-driven insights

March 10, 2023Online Marketing NewsAnalyzing Customer Data, Customer behaviour, customer experience, Customer insights, Customer journey, data insights, Data-Driven Marketing, ecommerceContent Team

The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…

03Feb/23

iOS 14 uncovers measurement vulnerabilities for business

February 3, 2023Search Engine Optimization (SEO)322023, Analyzing Customer Data, Data, data insights, Data regulations, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, Paid Search, social media marketingContent Team

iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…

21Jul/22

CMOs and CIOs: The new growth accelerators

July 21, 2022Online Marketing NewsAnalyzing Customer Data, CIO, CMOs, customer experience, CXO (customer experience optimization), data insights, Digital Marketing, digital transformation, Educating leadership, Industry Developments, marketing technology, Strategy & LeadershipContent Team

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

19Jul/21

Data integration: the key to omnichannel marketing

July 19, 2021Online Marketing NewsAnalyzing Customer Data, Data & Analytics, Data-Driven Marketing, data-driven personalization, Digital Marketing, first party data, Omnichannel management, omnichannel marketing, omnichannel marketing automation, personalization, ROI Marketing, SponsoredContent Team

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

12May/21

Elevating customer experience through AI

May 12, 2021Online Marketing NewsActionable Analysis, AI & Automation, Analyzing Customer Data, Artificial emotional intelligence, Artificial intelligence, customer data, digital leaders, influencer commentary, marketing automationContent Team

Elevating customer experience through AI Author Helen Yu Date published May 12, 2021 Categories 30-second summary: By understanding company and employee culture, current and ideal customer experience, quality data, and placing customersRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

May 11, 2021Online Marketing NewsActionable Analysis, Analyzing Customer Data, Audience, contextual customer feedback, contextual intelligence, Customer journey, customer journey analytics, CXO (customer experience optimization), Digital Marketing, ecommerce, first party data, influencer commentary, marketing technologyContent Team

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…