Tag Archives: SMS

10Dec/20

Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

December 10, 2020Email Marketingautomation, digital, Digital Marketing, Email, Email Marketing, Email Marketing Best Practices, Emerging Technology, Insights, Marketing, mobile, push message, report, research, SMS, Strategy, studyContent Team

Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions – ClickZ Author Greg Zakowicz Date published December 10, 2020 Categories 30-second summary: Email marketing conversions continue toRead More…

24Apr/20

7 ways marketers can use SMS to increase revenue and customer engagement

April 24, 2020Online Marketing NewsAcoustic, customer engagement, digital, Digital Marketing, Emerging Technology, Insights, Marketing, Martech, mobile, SMS, Strategies, Strategy, webinarContent Team

7 ways marketers can use SMS to increase revenue and customer engagement – ClickZ Author Jacqueline Dooley Date published April 24, 2020 Categories 30-second summary: ClickZ recently partnered with Acoustic, the largestRead More…

17Feb/20

UJET report: Brands should add text/message and have “identical support” across channels

February 17, 2020Online Marketing Newscustomer service, customer support, digital, Digital Marketing, ecommerce, Insights, Marketing, mobile, report, research, retail, SMS, Strategies, study, texting, UJETContent Team

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…

26Jul/18

4 ways cross-channel messaging levels up customer engagement

July 26, 2018Online Marketing NewsAdWords, Andx, Cross channel marketing, customer engagement, ROI, SMS, StrategiesContent Team

A survey by Lucidpress reveals that “organizations that make an effort to maintain brand consistency experience a growth dividend from doing so.” So let’s take a look at how consistent messaging canRead More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

August 19, 2016Online Marketing News#CZLHK, Adobe, American Apparel, Analytics, Analyzing Customer Data, Asia, behavioral data, Conference Coverage, Conversion, Conversion & ROI, CRM, Customer journey, customer lifetime value, customer loyalty metrics, customer retention, data science, Email, Facebook, Google AdWords, Internet of things, marketing technology, measurement, Metrics, multichannel retail, omnichannel, on demand, Oracle, retail, salesforce, SMS, social CRM, testing, toolsContent Team

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

29Mar/16

Study: 73% of ‘millennials’ prefer to contact brands via email

March 29, 2016Email MarketingAd Industry Metrics, Audience Analysis, Email, Email Marketing, Email Marketing Best Practices, Facebook, millenials, Segmentation, SMS, SnapChat, Social Media, Twitter, UK/EuropeContent Team

Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…