Tag Archives: multichannel retail


American Apparel: driving customer centricity in an omnichannel world

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…


How Moleskine is building a loyal customer base in China one experience at a time

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.  Being a well-known brand in the West does not guarantee instant recognitionRead More…