Tag Archives: JD.com

13Jul/16

How Moleskine is building a loyal customer base in China one experience at a time

July 13, 2016Online Marketing NewsAlipay, Asia, China, customer loyalty, ecommerce, JD.com, Marketing, mobile commerce, Moleskine, multichannel retail, o2o, omnichannel, QR Codes, retail, Social Commerce, social CRM, Strategies, TMall, WeChat, WeChat Wallet, WeiboContent Team

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…

08Jul/16

How do I use ecommerce to get my product into China?

July 8, 2016Online Marketing News#CZLSH, Asia, China, Consumer insights, Cross-border trading, Customer journey, ecommerce, JD Worldwide, JD.com, Legal/regulatory, Marketing, o2o, omnichannel, Strategies, Strategy, TMall, Tmall Global, VIP.com, WeChatContent Team

China’s affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group ofRead More…