Tag Archives: JD.com


How Moleskine is building a loyal customer base in China one experience at a time

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.  Being a well-known brand in the West does not guarantee instant recognitionRead More…


How do I use ecommerce to get my product into China?

China’s affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group ofRead More…