The Importance of Multi-Touch Attribution in eCommerce Marketing – ClickZ Author Fospha Date published November 29, 2023 Categories In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as wellRead More…
The Power of Snapchat’s 7/0 Optimisation Window – ClickZ Author Trisa Triandesa Date published November 27, 2023 Categories In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefiningRead More…
GA4: The Game-Changer in Ecommerce Analytics – ClickZ Author Trisa Triandesa Date published November 15, 2023 Categories Google Analytics has long been the cornerstone of website analytics, and the introduction of GoogleRead More…
Google, GA4, and the rising importance of data analytics – ClickZ Author Jim Yu Date published June 20, 2023 Categories 30-second summary: The rapid, incremental growth in data means analytics are essentialRead More…
Digital CX built on good data – ClickZ Sponsored by Author Mallory Green Date published March 23, 2023 Categories Analytics Data We know that data is key – key to identifying yourRead More…
How analytics helps acquire more customers with less advertising – ClickZ Author Akin Arikan Date published January 6, 2023 Categories 30-second summary: This article provides specific data-driven tips for solving the paradoxRead More…
eCommerce advertising predictions for 2023 – ClickZ Sponsored by Author Jamie Bolton Fospha Date published January 4, 2023 Categories Analytics Data As the eCommerce industry continues to grow and evolve, it isRead More…
People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…
Building marketing success from the post-pandemic data black hole – ClickZ Author Dan Arden Date published March 30, 2022 Categories As marketers, we’ve grown reliant on data – of all shapes andRead More…
5 tips for measuring consumer attention in advertising – ClickZ Author Janelle De Rivera Date published February 11, 2021 Categories 30-second summary: Looking beyond verification and into consumer attention, you can exploreRead More…