Tag Archives: Analytics

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

18Dec/20

Tech Talk with Litmus: Crafting personalized and scalable email experiences

Tech Talk with Litmus: Crafting personalized and scalable email experiences Author Catherrine Garcia Date published December 18, 2020 Categories 30-second summary: Email marketing is the most dependable and measurable channel for digitalRead More…

17Dec/20

The 3 most destructive mistakes marketers make with intent data

The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…

12Nov/20

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Q&A with Kasper Skou, CEO and Co-Founder of Semasio – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

09Nov/20

Fool’s gold – Leaving behind “match rate” as a success metric for identity

Fool’s gold – Leaving behind “match rate” as a success metric for identity – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…

02Nov/20

Against market uncertainties, consumer data is marketers’ secret weapon

Against market uncertainties, consumer data is marketers’ secret weapon – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

13Oct/20

Understand consumers: The link between neuroscience and marketing strategy

Understand consumers: The link between neuroscience and marketing strategy – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…