A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…
Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…
Snap Selects Fospha as Measurement Partner for Retail eCommerce – ClickZ Author Fospha Team Date published February 16, 2024 Categories Fospha and Snap announced a partnership that will further enable eCommerce advertisersRead More…
How Leading Brands Structure Social Media Success – ClickZ Author ClickZ News Staff Date published February 14, 2024 Categories In the digital age, social media has become a powerful tool for businessesRead More…
[unable to retrieve full-text content]In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, businesses need to adapt their analyticsRead More…
Why SMS marketing should form a core part of your strategy – ClickZ Author ClickZ News Staff Date published February 9, 2024 Categories SMS marketing has surged in popularity due to itsRead More…
Why customer feedback should be any company’s guiding compass – ClickZ Author ClickZ News Staff Date published February 8, 2024 Categories Customer feedback is the most valuable currency for continuous growth, yetRead More…
Publicis’ Reinvention: Transforming the Future with Generative AI – ClickZ Author ClickZ News Staff Date published February 2, 2024 Categories AI Analytics Publicis Groupe, one of the most prominent players in theRead More…
Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…
The Importance of Multi-Touch Attribution in eCommerce Marketing – ClickZ Author Fospha Date published November 29, 2023 Categories In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as wellRead More…