Tag Archives: social media marketing


Influencer marketing tips: 3 ways to rethink your strategies

Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of press in that time, the jury is still out on its long-term value. Will it deliver on all of its promises? Is it ultimately […]


How can I tell if my social media strategy is generating results?

It’s common to wonder whether your social media strategy is really generating the results you had in mind.According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring their social ROI to be their top challenge.What makes a social media strategy successful?Every goal can be measured by different KPIs, but they […]


How a social audit resulted in increased market share for Simon G

Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand’s social strategy to the next level. Last year, Simon G Jewelry, a Los Angeles jewelry wholesaler, was considered one of the country’s top wedding and engagement ring designers. Its social […]


Five lessons in viral advertising from AirBnB

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night in a truly unusual location. Before becoming marketing and social manager for Europe, the Middle East and Africa at AirBnB, Holly Clarke worked on […]