Tag Archives: tools

13Mar/20

Terminus co-founder explains why ABM is a B2B strategy, not a tool

March 13, 2020Online Marketing Newsaccount-based marketing (ABM), B2B strategy, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, Terminus, tools, Tools & TechnologyContent Team

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines firstRead More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

August 19, 2016Online Marketing News#CZLHK, Adobe, American Apparel, Analytics, Analyzing Customer Data, Asia, behavioral data, Conference Coverage, Conversion, Conversion & ROI, CRM, Customer journey, customer lifetime value, customer loyalty metrics, customer retention, data science, Email, Facebook, Google AdWords, Internet of things, marketing technology, measurement, Metrics, multichannel retail, omnichannel, on demand, Oracle, retail, salesforce, SMS, social CRM, testing, toolsContent Team

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

14Jun/16

15 data visualisation tools to help you present ideas effectively

June 14, 2016Online Marketing NewsAnalytics, data vis, data visualization, toolsContent Team

The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with.Read More…