Tag Archives: testing

08Dec/22

Five ways advanced email testing can help you send better email

December 8, 2022Email MarketingA/B testing, Email, Email Marketing, testingContent Team

Five ways advanced email testing can help you send better email – ClickZ Author Kath Pay Date published December 8, 2022 Categories 30-second summary: Testing helps you understand what motivates your customersRead More…

12Mar/20

Creative testing: Why is the control so hard to beat?

March 12, 2020Online Marketing NewsCreative testing, digital, Digital Marketing, display ads, display advertising, Facebook, Image Ads, IPMs, Marketing, Social Media, social media marketing, Strategies, testing, video ads, video marketingContent Team

30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

August 19, 2016Online Marketing News#CZLHK, Adobe, American Apparel, Analytics, Analyzing Customer Data, Asia, behavioral data, Conference Coverage, Conversion, Conversion & ROI, CRM, Customer journey, customer lifetime value, customer loyalty metrics, customer retention, data science, Email, Facebook, Google AdWords, Internet of things, marketing technology, measurement, Metrics, multichannel retail, omnichannel, on demand, Oracle, retail, salesforce, SMS, social CRM, testing, toolsContent Team

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

23Mar/16

Three tips for becoming an experience-based brand

March 23, 2016Online Marketing NewsAdobe, Amazon, Analytics, CMO, Conference Coverage, cross channel measurement, CTR, Digital Disruption, Financial Services, Hulu, McDonald's, NBA, SnapChat, Strategies, SXSW, testing, TV, UK/Europe, virtual realityContent Team

Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe SystemsRead More…

22Mar/16

Chobani CMO Peter McGuinness on its heart-based marketing

March 22, 2016Online Marketing News#CZLNY, ClickZ Live, Conference Coverage, content marketing, Instagram, storytelling, Strategies, Target, testing, WalmartContent Team

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream. You’ve already gottenRead More…

01Mar/16

When a brand picks a marketing team, why is CRO always on the bench?

March 1, 2016Online Marketing NewsA/B testing, Conversion & ROI, conversion optimisation, CRO, ecommerce, More News, testingContent Team

At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the question ‘what is holding conversion optimisation back’Read More…