Tag Archives: NFL

27Jun/16

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it should be using social media. But does every business use it correctly? Aimed at B2B brands on social media,  here are four things to do… […]

17May/16

Brands’ Snapchat handles: ClickZ’s master list

If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you.  Seventeen brands with stellar Snapchat Stories was really fun to work on, but it was also a lot more work than you’d think. For one thing, the […]

17Feb/16

Twitter 101: ClickZ attends Flight School

Originally launched for agencies, Twitter’s Flight School opened up to all marketers last month. Here’s ClickZ‘s take after attending the course. When Twitter launched its Flight School last summer, it was aimed to educate agencies about using the platform to its full potential. Flight School has been completed by nearly 15,000 marketers, with early alums from Starcom […]

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest event in the sports year and you could say it’s something of a big deal for marketers, as well. But with a 30-second spot […]

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest event in the sports year and you could say it’s something of a big deal for marketers, as well. But with a 30-second spot […]

08Feb/16

How was Snapchat’s first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time.  Last year marked the most social Super Bowl ever, until this year. #SB50 generated nearly 6 million tweets and continued to trend through this morning. And in all likelihood, […]

05Feb/16

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor to advertise in the Super Bowl. Different brands have different intentions, depending on how big they are. The Loctites are looking for attention in a […]