Tag Archives: multi-device


Google AdWords launches new features for a mobile-first world

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expandedRead More…


Has Gen Z killed channel marketing or redefined it?

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…