Seeing the trees for the forest with paid social
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…
Tag Archives: SnapChat
Social media marketing spend has surged over the years, but falls short of estimates
Marketers’ spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.Read More…
Behavioral targeting is coming to Snapchat
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook’s dominance in social. Snapchat reportedly told investors earlierRead More…
Will Instagram Stories put a dent in the rise of Snapchat?
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. Sound familiar? It wasn’t long ago when IRead More…
A beginner’s guide to Snapchat for marketers
We’ve written a lot about Snapchat, but here is a back-to-basic’s guide for setting up an account and how to use it. And an overview of why and how marketers are usingRead More…
Three reasons why Snapchat is such a big social media hit
Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, SnapchatRead More…
Facebook vs Snapchat: which is the better channel for your brand?
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat is moving away from ephemeralRead More…
13 ways brands promote their presence on Snapchat
Snapchat may be trending, but it’s not always easy to build an audience, especially when you’ve just started. How do brands overcome this challenge? More and more brands understand that Snapchat mayRead More…
How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chiefRead More…
Eight social media skills for B2B brands to master
When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it shouldRead More…