Tag Archives: multi-touch attribution


Five technology + trends changing digital marketing in 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…


Measurement & attribution microclass: Free course with Facebook and Fospha

To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing effortsRead More…


Six tips on measurement from the IAB Programmatic Marketplace

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…