The Importance of Multi-Touch Attribution in eCommerce Marketing – ClickZ Author Fospha Date published November 29, 2023 Categories In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as wellRead More…
30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…
To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing effortsRead More…
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…