Tag Archives: display advertising

21Jun/23

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

June 21, 2023Online Marketing NewsAdvertising & Promotion, Audience, B2B, B2B advertising, B2B content marketing, B2B influencer marketing, content marketing, creativity, Customer behaviour, Customer insights, data insights, digital advertising, display advertising, Inclusive marketing, influencer marketing, Marketing Technology Awards, StrategiesContent Team

B2B advertising doesn’t need to be boring – ClickZ Author Tyrona Heath Date published June 21, 2023 Categories 30-second summary: Creativity is a key driver of profitability in B2B marketing and playsRead More…

08Jul/22

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

July 8, 2022Online Marketing NewsABM, account-based marketing (ABM), Ad Industry Metrics, Advertising & Promotion, advertising budget optimization, B2B, B2B advertising, ClickZ benchmark survey, digital advertising, digital strategy, display advertising, Google Ads, marketing ROI, Media Buying, Media Planning, Paid Search, social media advertising, Sponsored, StrategiesContent Team

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…

11Dec/20

How local ads can mitigate COVID-19’s impact on SMBs

December 11, 2020Social Media Marketingadvertising, COVID-19, digital, digital advertising, Digital Marketing, display advertising, local ads, Local Deals, Marketing, Neighborhood Sponsorship, SMBs, Social, Social Media, social media marketing, Sponsored, StrategyContent Team

How local ads can mitigate COVID-19’s impact on SMBs – ClickZ Author Jacqueline Dooley Date published December 11, 2020 Categories 30-second summary: Nextdoor is a social media network for neighborhoods of verifiedRead More…

30Sep/20

To thrive without cookies, brands must adopt more nuanced blocking techniques

September 30, 2020Online Marketing Newsad blocking, advertising, cookies, Data-Driven Marketing, digital, Digital Marketing, display advertising, key words, Marketing, Strategies, third-party cookiesContent Team

To thrive without cookies, brands must adopt more nuanced blocking techniques – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

12Mar/20

Creative testing: Why is the control so hard to beat?

March 12, 2020Online Marketing NewsCreative testing, digital, Digital Marketing, display ads, display advertising, Facebook, Image Ads, IPMs, Marketing, Social Media, social media marketing, Strategies, testing, video ads, video marketingContent Team

30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…

04Sep/17

A guide to five Facebook ad types that will reach your marketing objectives

September 4, 2017Online Marketing Newsdisplay advertising, Facebook, Facebook ads, Facebook advertising, Facebook strategy, Social Media, Strategies, video advertisingContent Team

There are many Facebook ad formats to try out when testing the power of Facebook advertising, but not all of them are equally effective.Facebook recently announced that it is planning to withdraw the abilityRead More…

12Sep/16

A comprehensive guide to advertising on Facebook

September 12, 2016Social Media MarketingCanvas, display advertising, Facebook ads, More News, paid social, Social, Social Media, videoContent Team

Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the perfect example to showcase how social advertising can work. Facebook isn’t newRead More…

26Aug/16

Facebook to introduce header bidding solution for its Audience Network

August 26, 2016Social Media Marketingad inventory, display advertising, Facebook, Facebook Audience Network, header bidding, Media Buying, mobile, More News, programmatic, publishing, Social MediaContent Team

In recent years, Facebook has established itself as a real competitor to Google for ad dollars, and now the social networking company is planning to pursue programmatic more aggressively with a header bidding solutionRead More…