Tag Archives: Coca-Cola

14Feb/19

Influencer marketing tips: 3 ways to rethink your strategies

Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of press in that time, the jury is still out on its long-term value. Will it deliver on all of its promises? Is it ultimately […]

17May/16

Brands’ Snapchat handles: ClickZ’s master list

If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you.  Seventeen brands with stellar Snapchat Stories was really fun to work on, but it was also a lot more work than you’d think. For one thing, the […]

16Mar/16

Agencies lack the diversity of the ads they create

New research from BabyCenter shows that consumers love diversity in advertising. But there isn’t much of it behind-the-scenes, which came up during a recent SXSW panel. The composition of the American family is changing. There are more interracial families, single mothers and fathers, and same-sex parents than ever before. And people want to see that […]

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest event in the sports year and you could say it’s something of a big deal for marketers, as well. But with a 30-second spot […]

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest event in the sports year and you could say it’s something of a big deal for marketers, as well. But with a 30-second spot […]

08Feb/16

How was Snapchat’s first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time.  Last year marked the most social Super Bowl ever, until this year. #SB50 generated nearly 6 million tweets and continued to trend through this morning. And in all likelihood, […]

05Feb/16

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor to advertise in the Super Bowl. Different brands have different intentions, depending on how big they are. The Loctites are looking for attention in a […]

01Feb/16

What 50 years of Super Bowl advertising has taught us

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers.  The year was 2000. I – like the rest of America – sat down on Super Bowl Sunday with my friends to drink beer and enjoy some football. By most standards, I was a mature, responsible, fully […]

01Feb/16

What 50 years of Super Bowl advertising has taught us

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers.  The year was 2000. I – like the rest of America – sat down on Super Bowl Sunday with my friends to drink beer and enjoy some football. By most standards, I was a mature, responsible, fully […]