Facebook isn’t just the world’s largest social network. In the past two years, it has also become one of the world’s most popular online destinations for consuming video content. Last year, the company revealedRead More…
Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automated video creation technologies. But when it comes to videoRead More…
In recent years, Facebook has established itself as a real competitor to Google for ad dollars, and now the social networking company is planning to pursue programmatic more aggressively with a header bidding solutionRead More…
Few digital terms are as dirty as clickbait. It’s the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service. But RXM Creative,Read More…
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors won’t be able to engage with NPR andRead More…
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to increase the reach of their posts. According toRead More…
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. Sound familiar? It wasn’t long ago when IRead More…
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,Read More…
Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in turn has translated into more traffic for manyRead More…
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers andRead More…