Tag Archives: McDonald’s

07Jun/16

What makes Ben & Jerry’s so good at social?

June 7, 2016Social Media MarketingApplebee's, Ben and Jerrys, customer service, engagement, Facebook, Instagram, McDonald's, SnapChat, Snapchat for brands, Snapchat marketing, Social, social customer service, social listening, Social Media, Starbucks, Subway, TwitterContent Team

According to a new report analyzing restaurant chains’ social, Ben & Jerry’s is the best, despite its comparatively smaller size. What’s the brand doing right? Ben & Jerry’s has the best socialRead More…

03Jun/16

Stats of the week: Six Snapchat figures from Mary Meeker

June 3, 2016Social Media Marketingadvertising, BuzzFeed, CNN, Emoji, Facebook, Facebook Messenger, facebook video, game of thrones, Google, Instagram, KFC, location-based, McDonald's, SnapChat, Social Media, SuperBowl, Taco Bell, video, WhatsAppContent Team

Mary Meeker’s annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook. It’s obvious that Snapchat is killing itRead More…

17May/16

Brands’ Snapchat handles: ClickZ’s master list

May 17, 2016Social Media MarketingAcura, Airbnb, Amazon, American Airlines, Apple, Asos, Burberry, Burger King, business insider, BuzzFeed, Canada, Chipotle, ClickZ Live, Coca-Cola, Disney, Dunkin Donuts, eBay, ecommerce, Foursquare, GE, Groupon, H&M, HubSpot, Hyundai, Intel, L'Oreal, Louis Vuitton (LV), Lowe's, Lyft, Macy's, Marriott, McDonald's, Michael Kors, MLB, Mountain Dew, NASA, NBA, Netflix, NFL, NHL, Nike, Nordstrom, NYTimes.com, Ogilvy, Pandora, Pepsi, Politics, Red Bull, retail, Saks, search, SnapChat, Snapchat for brands, Snapchat marketing, Social Media, Spotify, Sprite, Starbucks, Subway, Taco Bell, Target, The Huffington Post, TOMS, Uber, Virgin Atlantic, Volvo, Whataburger, WholeFoods, ZapposContent Team

If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands withRead More…

23Mar/16

Three tips for becoming an experience-based brand

March 23, 2016Online Marketing NewsAdobe, Amazon, Analytics, CMO, Conference Coverage, cross channel measurement, CTR, Digital Disruption, Financial Services, Hulu, McDonald's, NBA, SnapChat, Strategies, SXSW, testing, TV, UK/Europe, virtual realityContent Team

Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe SystemsRead More…

24Feb/16

ClickZ cases the candidates: Social

February 24, 2016Social Media MarketingBranding, Denny's, Email Marketing, engagement, Facebook, Instagram, McDonald's, millenials, Pinterest, Politics, SnapChat, Social Media, Tumblr, Twitter, video, Yahoo, YouTubeContent Team

Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…

19Feb/16

Tweets of the Week: Holidays for lovers, presidents, winos

February 19, 2016Social Media MarketingAmazon, Barack Obama, Burberry, Disney, Intel, KFC, McDonald's, Olympics, Pepsi, Procter & Gamble, Social Media, Twitter, Valentines Day, WholeFoods, Yum Brands, ZapposContent Team

Tweets of the Week returns right in time for several important holidays: Valentine’s Day, Presidents Day and National Drink Wine Day. Our “of the week” rotation couldn’t have come back to Tweets at aRead More…

08Feb/16

How was Snapchat’s first Super Bowl?

February 8, 2016Social Media MarketingAcura, Adobe, Amazon, Analytics, Audi, Budweiser, Coca-Cola, Facebook, General Electric, Google, Marriott, McDonald's, measurement, Mountain Dew, NFL, Pepsi, real-time, ROI, SnapChat, Social Media, Spotify, super bowl, T-Mobile, Twitter, user-generated content (UGC)Content Team

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time. Last year marked the mostRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us