Tag Archives: Audience Analysis


Study: 73% of ‘millennials’ prefer to contact brands via email

Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…


Six tips on measurement from the IAB Programmatic Marketplace

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…