Tag Archives: Doritos

23May/16

Five fantastic ‘phygital’ campaigns from this spring

May 23, 2016Online Marketing NewsAmazon, apps, Australia, Doritos, Frito-Lay, Games, JWT, LatinAmerica, McCann Worldgroup, NBA, Nestle, Phygital, Shazam, Social Media, Strategies, super bowl, Twitter, Uber, UK/Europe, Under Armour, Universal McCann, user-generated content (UGC), VodafoneContent Team

We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…

17Feb/16

What can digital marketers learn from start-ups?

February 17, 2016Online Marketing Newsagency, AIA, Asia, DBS, Digital Campaigns, Digital Disruption, digital transformation, Doritos, Flickr, Innovation, Marketing, PayPal, Startup, Strategies, StrategyContent Team

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one mightRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

February 10, 2016Online Marketing News6, advertising, agency, American Airlines, Coca-Cola, Digital Campaigns, display advertising, Doritos, engagement, Google, Heinz, landing page, Macy's, McCann Worldgroup, NFL, Paid Search, real-time, SEO, Social Media, Strategies, SuperBowl, TV, TwitterContent Team

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us