Tag Archives: real-time

28Jun/16

How a social audit resulted in increased market share for Simon G

June 28, 2016Social Media MarketingCBS, Data, Facebook, Instagram, Media, Pinterest, real-time, Social Media, social media marketingContent Team

Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand’s social strategy to the next level. LastRead More…

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

March 8, 2016Online Marketing NewsActionable Analysis, Attribution, Audience Analysis, Data, data management platform (DMP), DSP, eMarketer, Facebook, Google, Google Analytics, GroupM, IAB, last-click attribution, measurement, mobile, multi-touch attribution, programmatic, real-time, ROI, Univision, User Experience (Ux), viewabilityContent Team

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

February 10, 2016Online Marketing News6, advertising, agency, American Airlines, Coca-Cola, Digital Campaigns, display advertising, Doritos, engagement, Google, Heinz, landing page, Macy's, McCann Worldgroup, NFL, Paid Search, real-time, SEO, Social Media, Strategies, SuperBowl, TV, TwitterContent Team

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

08Feb/16

How was Snapchat’s first Super Bowl?

February 8, 2016Social Media MarketingAcura, Adobe, Amazon, Analytics, Audi, Budweiser, Coca-Cola, Facebook, General Electric, Google, Marriott, McDonald's, measurement, Mountain Dew, NFL, Pepsi, real-time, ROI, SnapChat, Social Media, Spotify, super bowl, T-Mobile, Twitter, user-generated content (UGC)Content Team

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time. Last year marked the mostRead More…

05Feb/16

Three factors that determine Super Bowl success

February 5, 2016Online Marketing NewsAnalytics, Branding, Budweiser, Coca-Cola, engagement, GoDaddy.com, Google, measurement, NFL, oreo, real-time, ROI, search, search marketing, Social Media, sports, super bowl, Twitter, Verifying Business ValueContent Team

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…

05Feb/16

How to clobber your competition using these three P’s

February 5, 2016Online Marketing NewsData, data-driven, Loyalty, marketing automation, mobile, mobile loyalty, mobile marketing, mobile-first, multichannel, Programmatic buying, real-time, Real-Time Analytics, ROI, StrategiesContent Team

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. The world is radically changing. Rules are being rewritten every day as technologiesRead More…

03Feb/16

How to take your geo-fences to the next level

February 3, 2016Online Marketing Newsautomation, behavioral marketing, behavioral targeting, bid management, Consumer insights, Conversion, Conversions, Cross-channel, Data, data-driven, Data-Driven Marketing, Digital Campaigns, engagement, geo-fencing, Geo-targeting, Insights, Local, localization, Marketing, marketing automation, mobile, mobile marketing, optimization, real-time, ROI, Social Media, Strategies, targetingContent Team

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

28Jan/16

Three digital dilemmas that are really opportunities

January 28, 2016Online Marketing NewsActionable Analysis, Amazon, Conversion, Conversions, Cross-channel, Customer journey, customer lifecycle, Data, ecommerce, engagement, Insights, Lyft, Marketing, micro moment, mobile, optimization, real-time, retail, Social Media, Strategies, UberContent Team

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas. Dilemmas are coupled with resolutions abound this time ofRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

January 22, 2016Online Marketing Newsapps, Cross-channel, cross-platform, Email, Email Marketing, GE, Google, Insights, Loyalty, Media, Media Planning, millenials, mobile, Mobile & Local Search, mobile apps, mobile loyalty, mobile marketing, mobile-first, mobile-only, multi-device, multichannel, publishing, real-time, search, search marketing, SnapChat, Social Media, targeting, TV, Twitter, video, video advertisingContent Team

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…