Tag Archives: Strategies

28Jan/16

It’s time to make online ads good again; the industry depends on it

January 28, 2016Online Marketing Newsad blocking, advertising, automation, behavioral targeting, Black Friday, call to acti, call to action, Consumer insights, content marketing, Digital Campaigns, Facebook, Google, Marketing, Media, Media Planning, Meerkat, mobile, mobile marketing, Olympic Games, Periscope, Programmatic buying, retargeting, smartphones, Social Media, Strategies, SuperBowl, Tablet, Tablets, targeting, user-generated content (UGC), video, video advertisingContent Team

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

Three digital dilemmas that are really opportunities

January 28, 2016Online Marketing NewsActionable Analysis, Amazon, Conversion, Conversions, Cross-channel, Customer journey, customer lifecycle, Data, ecommerce, engagement, Insights, Lyft, Marketing, micro moment, mobile, optimization, real-time, retail, Social Media, Strategies, UberContent Team

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas. Dilemmas are coupled with resolutions abound this time ofRead More…

26Jan/16

Reviving sluggish sales with email personalization

January 26, 2016Email Marketingapps, cart abandonment, clicks, clickz, Conversion, Conversion & ROI, Conversions, coupons, deliverability, E-commerce, ecommerce, Email, Email deliverability, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Insights, ISP, Loyalty, Marketing, measurement, Metrics, mobile, mobile apps, mobile loyalty, mobile marketing, optimization, personalization, responsive design, retail, second screen, Segmentation, smartphones, spam, Strategies, Strategy, targetingContent Team

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…

11Jan/16

How brands can benefit from consumers’ drive for self-improvement

January 11, 2016Search Engine Optimization (SEO)behavioral marketing, behavioral targeting, Data, data-driven, Digital Campaigns, Google, keyword, Keywords, Marketing, Paid Search, search, search marketing, Strategies, targetingContent Team

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively? Now that it’s January, here we go again withRead More…