The pros and cons of Facebook and YouTube video advertising
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…
Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…
Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility. We’ve all done it; you seeRead More…
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Though only a little over four years old, Snapchat already has more thanRead More…
What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…