Tag Archives: Social Media

08Feb/16

How was Snapchat’s first Super Bowl?

February 8, 2016Social Media MarketingAcura, Adobe, Amazon, Analytics, Audi, Budweiser, Coca-Cola, Facebook, General Electric, Google, Marriott, McDonald's, measurement, Mountain Dew, NFL, Pepsi, real-time, ROI, SnapChat, Social Media, Spotify, super bowl, T-Mobile, Twitter, user-generated content (UGC)Content Team

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time. Last year marked the mostRead More…

05Feb/16

Three factors that determine Super Bowl success

February 5, 2016Online Marketing NewsAnalytics, Branding, Budweiser, Coca-Cola, engagement, GoDaddy.com, Google, measurement, NFL, oreo, real-time, ROI, search, search marketing, Social Media, sports, super bowl, Twitter, Verifying Business ValueContent Team

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…

04Feb/16

The pros and cons of Facebook and YouTube video advertising

February 4, 2016Social Media Marketingadvertising, call to action, Community Management, content marketing, engagement, Facebook, Google, Google display network, Instagram, measurement, millenials, mobile, mobile marketing, Social, Social Media, targeting, video, video advertising, viewability, YouTubeContent Team

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…

04Feb/16

Better visual marketing in eight easy steps

February 4, 2016Online Marketing Newsapps, Branding, content marketing, Facebook, GIFs, Hashtag, Instagram, live-streaming, Loyalty, Marketing, Media, Media Planning, mobile, Optimum, Patagonia, salesforce, Samsung, Social, Social Media, Social Media Smarts, social web, Strategies, Trends, tweet, Twitter, user-generated content (UGC), video, video advertising, Videos, Vimeo, vine, YouTubeContent Team

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…

04Feb/16

Better visual marketing in eight easy steps

03Feb/16

How to take your geo-fences to the next level

February 3, 2016Online Marketing Newsautomation, behavioral marketing, behavioral targeting, bid management, Consumer insights, Conversion, Conversions, Cross-channel, Data, data-driven, Data-Driven Marketing, Digital Campaigns, engagement, geo-fencing, Geo-targeting, Insights, Local, localization, Marketing, marketing automation, mobile, mobile marketing, optimization, real-time, ROI, Social Media, Strategies, targetingContent Team

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

03Feb/16

How you can use social to reach consumers at micro moments

February 3, 2016Social Media Marketingbehavioral marketing, behavioral targeting, content marketing, Conversion, Conversions, Cross-channel, ecommerce, engagement, Facebook, FAQ, Google, Home Depot, Instagram, Marketing, micro moment, mobile, mobile apps, mobile commerce, personalization, Pinterest, retail, search, smartphone, smartphones, snackable video, Social, Social Commerce, Social Media, Social Media Smarts, Strategies, Strategy, Twitter, video, video advertisingContent Team

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us