The key to growth marketing during uncertain times
The key to growth marketing during uncertain times – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…
Tag Archives: Customer journey
Real-time customer engagement and omnichannel personalization deliver a superior CX
Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsibleRead More…
Using the right data to understand consumer behavior
Using the right data to understand consumer behavior – ClickZ Author Ross Shanken Date published July 20, 2020 Categories 30-second summary: Marketers who craft messages that match customer expectations and build trustRead More…
Personalization is critical during times of rapid change
Personalization is critical during times of rapid change – ClickZ Author Drew Burns Date published June 26, 2020 Categories 30-second summary: Regardless of industry, customer experience is at the crux of personalization,Read More…
Using predictive modeling to plan your 2020 marketing strategy
Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellentRead More…
Unlocking email marketing’s full potential with the human touch
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…
Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals
On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and isRead More…
American Apparel: driving customer centricity in an omnichannel world
American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…
What’s holding back CMOs in Asia?
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…