A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…
[unable to retrieve full-text content]In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, businesses need to adapt their analyticsRead More…
Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…
Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…
Google, GA4, and the rising importance of data analytics – ClickZ Author Jim Yu Date published June 20, 2023 Categories 30-second summary: The rapid, incremental growth in data means analytics are essentialRead More…
Navigating through targeted advertising and marketing measurement Author Jamie Bolton ClickZ Advisory Board Member Date published February 22, 2023 Categories 30-second summary: The marketing industry is undergoing a significant transition in responseRead More…
People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…
[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.
The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…