Tag Archives: predictive analytics

07Apr/24

Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition

April 7, 2024Online Marketing NewsCollaboration, Digital Marketing, marketing automation, More News, predictive analytics, StrategiesContent Team

Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition – ClickZ Author ClickZ News Staff Date published April 8, 2024 Categories In a move that could significantlyRead More…

19Jun/23

Google, GA4, and the rising importance of data analytics

June 19, 2023Online Marketing NewsAnalytics, Data, Data & Analytics, data insights, Digital Marketing, google analytics 4, predictive analytics, Tools & TechnologyContent Team

Google, GA4, and the rising importance of data analytics – ClickZ Author Jim Yu Date published June 20, 2023 Categories 30-second summary: The rapid, incremental growth in data means analytics are essentialRead More…

12Jan/23

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social

January 12, 2023Online Marketing NewsCase Study, Customer journey, customer journey analytics, data-driven attribution, Data-Driven Marketing, digital advertising, DTC, paid social, predictive analytics, predictive behavioral analytics, ROI MarketingContent Team

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social Author ClickZ Date published January 12, 2023 Categories In the modern age of technology, the healthcare industry has seen a surgeRead More…

25Jan/22

How marketers can use weather data as a strategic tailwind

January 25, 2022Online Marketing NewsAdvertising & Promotion, alternative data sources, Artificial intelligence, Consumer insights, consumer privacy, data analysis, data compliance, Data-Driven Marketing, digital advertising, digital marketing strategy, ecommerce, expert commentary, first party data, predictive analytics, ROI Marketing, weather dataContent Team

How marketers can use weather data as a strategic tailwind Author Lauren Lee Date published January 25, 2022 Categories 30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers canRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

December 3, 2019Online Marketing NewsAdriana Lynch, Analytics, Analyzing Customer Data, Chief Outsiders, CLV, Conversion & ROI, Data, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, Martech, predictive analytics, ROI, ROI Marketing, TechnologyContent Team

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…

31Jul/19

Using predictive modeling to plan your 2020 marketing strategy

July 31, 2019Online Marketing News2020, Analytics, Customer journey, Data, Data & Analytics, Data-Driven Marketing, investment, marketing strategy, predictive analytics, predictive modeling, StrategiesContent Team

Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellentRead More…