Tag Archives: AI

10Feb/21

How marketers are embracing hyper-personalization in 2021

How marketers are embracing hyper-personalization in 2021 – ClickZ Author Mike Edmonds Date published February 10, 2021 Categories 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have nowRead More…

01Feb/21

Digital channel performance: Evangelizing and communicating with the C-Suite

Digital channel performance: Evangelizing and communicating with the C-Suite – ClickZ Author Jim Yu Date published February 1, 2021 Categories 30-second summary: Consumers are experiencing a blurring of lines between working andRead More…

25Jan/21

AI and social media marketers in B2B marketing campaign

AI and social media marketers in B2B marketing campaign – ClickZ Author Amanda Jerelyn Date published January 25, 2021 Categories 30-second summary: The alignment between advanced technologies and B2B marketing has evolved.Read More…

15Jan/21

Why marketers need both rule-based and machine learning-based personalization

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…

02Jan/21

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary:  2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…

31Dec/20

Steering retail into 2021 with digital at the wheel

Steering retail into 2021 with digital at the wheel – ClickZ Author Jim Yu Date published December 31, 2020 Categories 30-second summary: The shift to online shopping was already well underway pre-pandemic.Read More…

04Dec/20

Why aren’t marketers using automation tools to personalize websites?

Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…

26Nov/20

How marketers can manage risk and save projects during the pandemic and beyond

How marketers can manage risk and save projects during the pandemic and beyond – ClickZ Author Saranya Babu Date published November 26, 2020 Categories 30-second summary: Following months of business turmoil, marketersRead More…