Tag Archives: AI

21Feb/24

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

February 21, 2024Online Marketing NewsAI, People and skills, StrategiesContent Team

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry – ClickZ Author Aaran Fronda Date published February 22, 2024 Categories The digital marketing landscape is becoming increasinglyRead More…

01Feb/24

Publicis’ Reinvention: Transforming the Future with Generative AI

February 1, 2024Online Marketing NewsAI, AnalyticsContent Team

Publicis’ Reinvention: Transforming the Future with Generative AI – ClickZ Author ClickZ News Staff Date published February 2, 2024 Categories AI Analytics Publicis Groupe, one of the most prominent players in theRead More…

06Jun/23

Confront the fear and embrace the power of control of AI

June 6, 2023Online Marketing NewsAI, AI in Marketing, Artificial intelligence, chatbots, Digital Marketing, Disruptive MarTech, Emerging Technology, Industry Developments, marketing automation, StrategiesContent Team

Confront the fear and embrace the power of control of AI – ClickZ Author Peter Prodromou Date published June 6, 2023 Categories 30-second summary: We are at a hinge moment when technologyRead More…

25May/23

ChatGPT beyond the hype: How to use AI models for better email marketing

May 25, 2023Email MarketingAI, Artificial intelligence (AI), ChatGPT, content, Email Marketing, Email Marketing Optimization, MarketingContent Team

ChatGPT beyond the hype: Using AI models for better email marketing Author Kath Pay Date published May 25, 2023 Categories 30-second summary: ChatGPT has gone from “What is it?” to “It willRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

28Apr/21

If you want sellers to sell more, embrace AI

April 28, 2021Online Marketing NewsAI, AI & Automation, AI in sales, Conversion & ROI, conversion optimization, CRM, customer relationship management (CRM), CXO (customer experience optimization), digital leaders, digital transformation, personalized CRM, specialist commentary, Strategy & LeadershipContent Team

If you want sellers to sell more, embrace AI – ClickZ Author Kayleigh Halko Date published April 28, 2021 Categories 30-second summary: The shift to virtual selling has put more pressure onRead More…

10Feb/21

How marketers are embracing hyper-personalization in 2021

February 10, 2021Online Marketing NewsAI, Content & Experience, cx, digital, Digital Marketing, ecommerce, Hyper-personalization, Marketing, omnichannel, StrategiesContent Team

How marketers are embracing hyper-personalization in 2021 – ClickZ Author Mike Edmonds Date published February 10, 2021 Categories 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have nowRead More…

02Feb/21

How AI is transforming coupon marketing campaigns?

February 2, 2021Online Marketing NewsAI, AI & Automation, chatbot, chatbots, Coupon, digital, Digital Marketing, Emerging Technology, Marketing, Martech, promotion, Strategies, TechnologyContent Team

How AI is transforming coupon marketing campaigns? – ClickZ Author Evelyn Johnson Date published February 2, 2021 Categories 30-second summary: Digital coupon codes are now more widely used than coupon-clipping. Chatbots areRead More…

01Feb/21

Digital channel performance: Evangelizing and communicating with the C-Suite

February 1, 2021Online Marketing NewsAI, Attribution, C-suite, content, digital, digital leaders, Digital Marketing, digital transformation, Email, Marketing, PPC, SEO, Social Media, Strategies, Strategy, Strategy & LeadershipContent Team

Digital channel performance: Evangelizing and communicating with the C-Suite – ClickZ Author Jim Yu Date published February 1, 2021 Categories 30-second summary: Consumers are experiencing a blurring of lines between working andRead More…

25Jan/21

AI and social media marketers in B2B marketing campaign

January 25, 2021Social Media MarketingAI, AI & Automation, Artificial intelligence, automation, B2B, content, content marketing, digital, Digital Marketing, Emerging Technology, Marketing, marketing automation, marketing technology, Martech, Social, Social Media, social media marketing, Social Media Smarts, Strategies, Strategy, Technology, Tools & TechnologyContent Team

AI and social media marketers in B2B marketing campaign – ClickZ Author Amanda Jerelyn Date published January 25, 2021 Categories 30-second summary: The alignment between advanced technologies and B2B marketing has evolved.Read More…