Tag Archives: B2C

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

04Jan/21

Four marketing predictions for 2021

January 4, 2021Online Marketing News2021, B2C, COVID-19, digital, Digital Marketing, DTC, Industry Developments, Marketing, Martech, predictions, Strategies, Strategy, Technology, Tools & Technology, TrendsContent Team

Four marketing predictions for 2021 – ClickZ Author Jeremy Fain Date published January 4, 2021 Categories 30-second summary: 2020 has brought great change for marketers, where will 2021 bring us? Channel shiftsRead More…

30Dec/20

How well do you really know your customers?

December 30, 2020Online Marketing NewsAnalyzing Customer Data, B2B, B2C, customers, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, Martech, optimization, Strategies, Strategy, TechnologyContent Team

How well do you really know your customers? – ClickZ Author Nick Ashmore Date published December 30, 2020 Categories 30-second summary: With the arrival of digital, marketers genuinely believed they would suddenlyRead More…

03Nov/20

Digital transformation post-COVID presents huge opportunities for global export expansion

November 3, 2020Online Marketing NewsB2B, B2C, digital, digital expansion, Digital Marketing, digital transformation, Digitization, Marketing, report, research, Sponsored, Strategies, Strategy, studyContent Team

Digital transformation post-COVID presents huge opportunities for global export expansion – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

20Feb/20

The surprising (positive) benefits ABM brings to your customers

February 20, 2020Online Marketing NewsABM, account-based marketing (ABM), B2B, B2C, digital, Digital Marketing, digital transformation, Marketing, marketing technology, Martech, personalization, StrategiesContent Team

30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…

06Sep/16

Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

September 6, 2016Online Marketing NewsAlibaba, Asia, B2C, Branding, Campaigns, China, Consumer insights, Customer journey, ecommerce, Marketing, mobile, Singles Day, Strategies, TMallContent Team

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and isRead More…

27Jun/16

Eight social media skills for B2B brands to master

June 27, 2016Social Media MarketingAdobe, B2B, b2b branding, b2b brands, b2b social media, b2b social media best practices, b2b social media marketing, B2C, Ben and Jerrys, Denny's, examples, Facebook, Google, HubSpot, Instagram, LinkedIn, NFL, SnapChat, Social Media, social media b2b, Taco Bell, Twitter, VerizonContent Team

When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it shouldRead More…