Tag Archives: CLV

20Jul/20

Using the right data to understand consumer behavior

July 20, 2020Online Marketing NewsCLV, consumer behavior, COVID-19, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, StrategiesContent Team

Using the right data to understand consumer behavior – ClickZ Author Ross Shanken Date published July 20, 2020 Categories 30-second summary: Marketers who craft messages that match customer expectations and build trustRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

December 3, 2019Online Marketing NewsAdriana Lynch, Analytics, Analyzing Customer Data, Chief Outsiders, CLV, Conversion & ROI, Data, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, Martech, predictive analytics, ROI, ROI Marketing, TechnologyContent Team

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…

23Mar/16

What is customer retention and why is it important?

March 23, 2016Online Marketing NewsAnalyzing Customer Data, CLV, customer experience, customer lifetime value, customer retention, customer service, More NewsContent Team

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. It’s allRead More…