Customer reviews: The not-so-secret SEO tactic
No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course,Read More…
Tag Archives: search rankings
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…
Are content thieves harming your search rankings?
Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples below will demonstrate. These content cheats are sometimes able to do damage to theRead More…
Vodafone’s top three tips to improve your mobile marketing
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations, or realize how SEO and mobile work together. Everybody knows that it’s the year of mobileRead More…
Why ranking tools need to evolve to keep up With search
The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. I have been involved in search since the earlyRead More…
The dangers of ‘Googlizing’ your site
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has theRead More…
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawningRead More…