Tag Archives: marketing strategy

22Aug/19

Marketers shouldn’t have to choose between data and creativity

Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the left side of our brain is supposed to deal with logic and reason. Therefore, in the common understanding, the right side of the brain […]

31Jul/19

Using predictive modeling to plan your 2020 marketing strategy

Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of […]

05Jul/19

Martech management tools: Seven types of platforms critical to marketing success

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All of these tools together might […]

20Feb/19

Why marketing should begin with objectives, not tactics

As a marketer, you might find yourself facing a persistent conflict. Do you go with the status quo and pursue an approach to marketing where every customer is treated the same and most interactions are built on guessing what customers might respond to? Or do you take a data-driven approach to personalizing the customer experience […]

30Jan/19

B2B strategy for 2019: Four steps to get started

When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speaking to. This is even more important when attempting to grow B2B relationships, to stand out from the crowd by delivering a targeted message […]

21Dec/18

Agile marketing for large scale personalization

Here Boris Toma from McKinsey Marketing & Sales discusses how successful companies put together the teams and the capabilities to make agile marketing happen on a large scale. We’ve all heard how digital technology allows marketers to engage in innovative new ways to meet customers’ needs especially through personalized content, messages, and offers far more […]

07Nov/16

​How young marketers have an impact on marketing strategies

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500 US-based small and medium sized businesses to examine their digital and mobile marketing strategies and here are some interesting insights. Focusing on digital […]