Cross-channel marketing offers ample opportunities for digital marketers, though it comes with a set of unique challenges as it calls for a major rethink in online strategies. ClickZ spoke to Nitin Rabadia,Read More…
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. For brands walking the line between traditional advertising and meeting the ever-growing demands ofRead More…
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? In today’ digital world, there are endless possibilities for marketers. However,Read More…
2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possibly?) common misconceptions about ClickZ: we don’t only focus onRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas. Dilemmas are coupled with resolutions abound this time ofRead More…
How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…