Tag Archives: Ad Industry Metrics


Study: Marketers are clueless on cross-channel measurement

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? In today’ digital world, there are endless possibilities for marketers. However,Read More…


Study: 73% of ‘millennials’ prefer to contact brands via email

Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…