Why helpful marketing should outlast the pandemic – ClickZ Author Kath Pay Date published May 7, 2021 Categories 30-second summary: Due to the global pandemic, there’s a rise in helpful marketing EmailRead More…
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it. As emailRead More…
Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to Return Path’s 2016 Deliverability Benchmark Report. The report, which is based on seed addresses at overRead More…
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platform, and talked about NASCAR’s email marketing strategy,Read More…
Amazon is well-known for sending emails just for you. But a business doesn’t have to be Amazon-sized to successfully deploy the same strategy. Do you remember the first time you surfed onRead More…
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…
Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all remember the “Hey” subject line which made Obama’s campaignRead More…
Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you aren’t implementing DMARC (Domain-based Message Authentication,Read More…
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, ofRead More…
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very specifically on delivering a clean and seamless customerRead More…