Tag Archives: B2B


Martech management tools: Seven types of platforms critical to marketing success

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All of these tools together might […]


B2B strategy for 2019: Four steps to get started

When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speaking to. This is even more important when attempting to grow B2B relationships, to stand out from the crowd by delivering a targeted message […]


How to avoid being boring in B2B sales

Who said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of partnerships & global communications at InstaSupply talked about B2B sales in Beat the Buzz Nights by WeRSM and Audiense, explaining how the process can become more meaningful for both sides. A selling process through social […]


Meet the eight B2B brands excelling at LinkedIn

LinkedIn is the most popular social network for B2B brands and here are the best examples on how to use it. According to ‘B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America’, 94% of B2B marketers use LinkedIn, which makes it their primary choice among social networks for their company. LinkedIn is […]


Eight creative ways B2B brands use Instagram

Instagram has become an effective social network with its appealing visual content and there are many ways a B2B brand can benefit from its usage. Instagram may be extremely popular among retail brands, but this doesn’t mean that it cannot be effective among B2B companies. In fact, it has been observed even the most “boring” brands can […]


100+ marketing leaders you should follow on Twitter

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim. What is a “thought Leader,” really? With everyone calling themselves one, how are we to know? According to B.L. Ochman, there are more than 181,000 people claiming to be experts, ninjas, […]


Eight social media skills for B2B brands to master

When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it should be using social media. But does every business use it correctly? Aimed at B2B brands on social media,  here are four things to do… […]


Three reasons why LinkedIn should be a staple of any China marketing strategy

LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about the strengths of using LinkedIn as a business development channel to reach the Chinese market, is key. From his experience, many foreign businesses still […]


Four lessons B2C marketers can learn from B2B

It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hear it everywhere: build a personal relationship with prospects. But how can you ever do that at scale when you have so many different […]


Four key metric groups for B2B marketers

While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche as flatscreen monitor mounts for hotels and other large scale application to recruiting and staffing software to hospital information systems. If you’re into really […]