Tag Archives: B2B

12Mar/24

Nutrimuscle: Scaling spend and growing ROAS through better measurement

March 12, 2024Online Marketing NewsAnalytics, B2B, Case Study, data-driven, Digital Marketing, E-commerce, Insights, Marketing, marketing technology, Martech, More News, Snapcat, Social Media, StrategyContent Team

Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…

16Feb/24

Snap Selects Fospha as Measurement Partner for Retail eCommerce

February 16, 2024Online Marketing NewsAnalytics, B2B, Commerce & Sales, Data-Driven Marketing, Digital Marketing, ecommerce, fospha, Marketing, marketing technology, Snap, Snapcat, Social Media, social media marketingContent Team

Snap Selects Fospha as Measurement Partner for Retail eCommerce – ClickZ Author Fospha Team Date published February 16, 2024 Categories Fospha and Snap announced a partnership that will further enable eCommerce advertisersRead More…

12Jul/23

Transforming the B2B2C model: Stanley Black & Decker’s journey

July 12, 2023Online Marketing NewsAnalyzing Customer Data, B2B, B2C, Case Study, Customer insights, Data, Data & Analytics, Data management, Data-Driven Marketing, marketing technology, ROI MarketingContent Team

Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…

21Jun/23

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

June 21, 2023Online Marketing NewsAdvertising & Promotion, Audience, B2B, B2B advertising, B2B content marketing, B2B influencer marketing, content marketing, creativity, Customer behaviour, Customer insights, data insights, digital advertising, display advertising, Inclusive marketing, influencer marketing, Marketing Technology Awards, StrategiesContent Team

B2B advertising doesn’t need to be boring – ClickZ Author Tyrona Heath Date published June 21, 2023 Categories 30-second summary: Creativity is a key driver of profitability in B2B marketing and playsRead More…

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

08Jul/22

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

July 8, 2022Online Marketing NewsABM, account-based marketing (ABM), Ad Industry Metrics, Advertising & Promotion, advertising budget optimization, B2B, B2B advertising, ClickZ benchmark survey, digital advertising, digital strategy, display advertising, Google Ads, marketing ROI, Media Buying, Media Planning, Paid Search, social media advertising, Sponsored, StrategiesContent Team

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…

23Feb/21

Why 2021 is the year of the account

February 23, 2021Online Marketing NewsABX, account-based marketing (ABM), B2B, Data-Driven Marketing, digital, Digital Marketing, Marketing, ROI, StrategiesContent Team

Why 2021 is the year of the account – ClickZ Author Jon Miller Date published February 23, 2021 Categories 30-second summary: The last year taught us we need to be prepared forRead More…

01Feb/21

The right ways to use intent data: How to pivot strategies in 2021

February 1, 2021Online Marketing Newsaccount-based marketing (ABM), B2B, Data, data-driven, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The right ways to use intent data: How to pivot strategies in 2021 – ClickZ Author Sonjoy Ganguly Date published February 1, 2021 Categories 30-second summary: Leverage multiple data sources to buildRead More…

29Jan/21

What B2B sales enablement looks like in a post-COVID environment

January 29, 2021Online Marketing NewsB2B, COVID-19, digital, Digital Marketing, Industry Developments, Marketing, personalization, sales enablement, Strategies, StrategyContent Team

What B2B sales enablement looks like in a post-COVID environment – ClickZ Author Jacqueline Dooley Date published January 29, 2021 Categories 30-second summary: We spoke with Seismic’s VP of Market Growth, Heather Cole, toRead More…

25Jan/21

AI and social media marketers in B2B marketing campaign

January 25, 2021Social Media MarketingAI, AI & Automation, Artificial intelligence, automation, B2B, content, content marketing, digital, Digital Marketing, Emerging Technology, Marketing, marketing automation, marketing technology, Martech, Social, Social Media, social media marketing, Social Media Smarts, Strategies, Strategy, Technology, Tools & TechnologyContent Team

AI and social media marketers in B2B marketing campaign – ClickZ Author Amanda Jerelyn Date published January 25, 2021 Categories 30-second summary: The alignment between advanced technologies and B2B marketing has evolved.Read More…