Tag Archives: B2B

08May/20

The role of marketers in a post-COVID-19 world

The role of marketers in a post-COVID-19 world – ClickZ Author Jacqueline Dooley Date published May 8, 2020 Categories 30-second summary: Tamara Charm is a senior expert at McKinsey & Company and the co-lead for its Global Consumer Sentiment Survey. McKinsey launched the Global Consumer Sentiment Survey in mid-March across 40 countries to better understand […]

08Apr/20

Five tenets for getting B2B CX right

Five tenets for getting B2B CX right – ClickZ Author Greg Harbinson Date published April 8, 2020 Categories Digital Marketing Strategies 30-second summary: You can’t deliver a solid CX that generates conversions without a thorough understanding of your audience. You need to know who they are and how to find and connect with them. B2B […]

06Apr/20

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix – ClickZ Author Mahir Prasad Date published April 6, 2020 Categories 30-second summary: According to Amperity COVID-19 Retail Monitor, who tracked consumer behavior across categories and channels from 100 North American retail brands, overall retail demand is down 90%. eMarketer’s data […]

30Mar/20

CMO confession #1: Who cares about MQLs?

CMO confession #1: Who cares about MQLs? – ClickZ Author Latane Conant Date published March 30, 2020 Categories 30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures better alignment with your revenue team peers in sales and customer success. That shifts us away from MQLs, which are still the lifeblood of […]

20Mar/20

Four tips to guaranteeing B2B buyer loyalty in 2020

Four tips to guaranteeing B2B buyer loyalty in 2020 – ClickZ Author Brandon Spear Date published March 20, 2020 Categories 30-second summary: Nearly half of all B2B buyers have not completed a purchase online because their preferred payment method wasn’t available. Since the majority of customer expectations are inspired by B2C shopping experiences, B2B retailers […]

05Jul/19

Martech management tools: Seven types of platforms critical to marketing success

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All of these tools together might […]

30Jan/19

B2B strategy for 2019: Four steps to get started

When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speaking to. This is even more important when attempting to grow B2B relationships, to stand out from the crowd by delivering a targeted message […]

08Sep/16

How to avoid being boring in B2B sales

Who said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of partnerships & global communications at InstaSupply talked about B2B sales in Beat the Buzz Nights by WeRSM and Audiense, explaining how the process can become more meaningful for both sides. A selling process through social […]

19Aug/16

Meet the eight B2B brands excelling at LinkedIn

LinkedIn is the most popular social network for B2B brands and here are the best examples on how to use it. According to ‘B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America’, 94% of B2B marketers use LinkedIn, which makes it their primary choice among social networks for their company. LinkedIn is […]